8 Reasons Why Your Business Should Have a Website
Do you really need a website for your business?
Business owners and web designers have been asked this question for years.
The answer is simple; Your website is the online face of your business that you control.
It’s the first thing that customers see when they perform a Google search for your business, product or service. A website provides important information about your company, what you do and how to contact you.
If you work with an experienced, knowledgeable and friendly web designer you can ensure that your new website is designed in the exact way you want it to be and with all the functionality you require.
You see, as well as being a face for your business online, where potential customers can learn more about what you do and interact with you directly, you can also use your website as an online store, where you can sell products and services directly to your customers.
Why it’s Important to Have a Website
By having a professionally designed website, potential customers will be able to learn more about who you are and what products or services you offer. A website with the right sections and functionality will also add trustworthiness to your brand, improve your credibility with potential customers, and help them feel confident in doing business with you when they visit your website.
Customers also appreciate the convenience of being able to purchase your products and services online. In addition, a website can help you track how many people are visiting your site, what pages they are viewing, and where they are coming from.
A website is also a great place to showcase your company’s personality and create a positive impression with potential customers. So if you have been considering getting a website for your business, please don’t hesitate to get in touch with our friendly team of Bristol web designers and SEO experts.
If you’re still not convinced that you should request a free web design from our team, here’s eight reasons why you should consider getting a website for your business…
1. Your Website is the Online Face For Your Business
Most importantly, a website is the online face of your business. It gives potential customers a way of learning more about you and your business. In a sense, it’s the online version of a brochure about your company.
2. A Website Provides Information About Your Business, What You Do and How To Contact You
A website can be used to explain things such as who you are, the products or services you offer, answer any commonly asked questions customers have and much more. If you’re just starting a business or re-branding ahead of a new launch, employing a professional web designer can be an excellent way to gain trust with potential customers online.
3. A Well Designed Website Can Improve your Credibility and Trustworthiness
When potential customers see that you have a professional-looking website, it adds credibility to you and your business. They will be more likely to enquire about your products or services if they feel confident that you’re a reputable company.
In fact, a recent study showed that 57% of internet users won’t recommend a business with a poorly designed mobile website. This isn’t a worry for our team of Bristol web designers though, as every site we create is mobile-friendly. This means it looks great on smartphone, tablet, laptop and desktop computer.
4. Coupling Your Website With SEO Can Help Customers Find You
In this day and age, potential customers are using the internet to find businesses just like yours. Indeed, some 97% of people who use online search are looking for local businesses.
Coupling your new website with a considered approach to SEO can be a great way of putting your business in front of potential customers who are searching for the product or service that you offer.
5. You’re in Full Control of Your Image and Branding
One of the great things about having a website is that you can control the look, feel and how your company is presented. You can choose the images or illustrations, colour palette, font styles and how much information you want to share about your business. Add all of these parts together and you have a fantastic opportunity to create an online presence that accurately represents you and what you do.
6. You Can Send Potential Customers to Your Website from Online Advertising
Once you have a new website setup you can use online advertising channels like Google Ads and Facebook Ads to send potential customers to your website.
Working with a web designer you can create dedicated pages on your site that link specifically to the advertising campaigns you’re running and any special offers or deals you’re promoting in the ads themselves.
7. You Can Use Analytics Tools With Your Website to See How Well Your Marketing is Working
Using an analytics tool with your website is a great way to track how well your marketing efforts are working. Google Analytics is a free tool offered by… you guessed it… Google. It should be fairly straightforward for your web designer to add this to your website.
Once it’s been set up you’ll be able to see how many people are visiting your website, where they’re coming from and what they’re looking at while they’re there.
This information can help you make decisions about which marketing tactics are working best and which ones need improvement or replacing.
8. A Website Gives You The Platform to Show Off Recently Completed Projects
If you’re a business owner, then a website can be a great way to show off pictures or your work and any recently completed projects.
Ready to Start Your Next Web Design Project?
If you’re based in Bristol and are looking for a website designer to work with on your next project, please get in touch with our friendly team today. We’ve built websites for over 100 businesses across the country and have picked up lots of five-star reviews in the process.
What’s more, we offer all potential clients a free web design to review. If you’re a fan of the design, then we can get to work on turning it into a fully functional website for you. If you don’t, then we can go our separate ways with no hard feelings.
Get in touch with us by calling 01173 667 300 or by sending us an email.