User Experience

In web design, user experience (UX) refers to a visitor’s overall experience when interacting with your website – it’s the ‘look and feel’.

At Guidance Digital, our web designers focus on creating sites that consider your visitor’s needs, behaviours and expectations. This involves competitor research, careful site structure planning and regular improvements to help optimise your website’s performance.

Elements including positive reviews, clear calls to action, readable typography, consistent colours and easily accessible content help guide visitors towards contacting your business and inquiring about the services you offer. This is the intended goal we’re working towards by creating a strong user experience.

A poor UX can frustrate visitors and cause them to leave your website quickly. In contrast, a strong UX encourages those same visitors to stick around, learn more about your business, and feel confident that they should work with you.

By prioritising user experience in web design, our Bristol team helps ensure you have a website that helps your business look credible online and appeal to potential customers.