Racing Tips 24

The owner of Racing Tips 24, a subscription platform for horse racing enthusiasts, contacted Guidance Digital with a vision for a user-friendly website. They wanted a site that sold their horse racing tips service in an easily digestible way and also made it easy for potential customers to sign up for a subscription.

Leveraging our web design experience, our Bristol team built a website that combines high-quality stock imagery, seamless user interaction, and membership functionality. Here’s how we brought their vision to life.

In this web design case study we’ll look at the following three features of the Racing Tips 24 website:



> High-quality stock imagery

> Styling and animation

> Membership functionality

SMILE FOR THE CAMERA

1. High-quality Stock Imagery

High-quality imagery makes a big difference to the look and feel of a website. It also plays an important role in creating a professional and trustworthy user experience. For Racing Tips 24 we used royalty-free images from Pexels and Unsplash across the site.

Why It Matters:

Implementation Details:

After presenting the client with a selection of images, we worked together to pick photos that we believed would work well with the design of the rest of the website. We then used ImageOptim to compress the image files for web performance. This helped ensure fast loading times without sacrificing visual quality. Striking green and yellow accent colours were used against a black and dark grey background to further emphasise the horse racing theme.

 MOVEMENT AND MOTION

2. Styling and Animation

Why It Matters:

Implementation Details:

We created a modern and responsive website with subtle hover effects on the primary call-to-action element and scroll triggered animations. These animations were designed to draw attention to important features without overwhelming the user. All styling was tested for compatibility across devices to ensure a seamless experience for every visitor.

EXCLUSIVE CONTENT

3. Membership Funactionality

Why It Matters:

Implementation Details:

Why Choose Guidance Digital as Your Bristol Web Designer?

Guidance Digital combines technical expertise with creative flair, delivering bespoke web design solutions tailored to your business needs. Based in Bristol, our team excels at creating fast, visually stunning, and functional websites that drive results.

Whether it’s curating striking imagery, designing dynamic animations, or developing complex functionality, we ensure every detail works harmoniously to elevate your online presence.

Partner with our Bristol website designers for your next web design project. Our passionate team are ready to help you improve your online credibility and visibility with our web design, local SEO and marketing services.

Get in touch today to learn more.