WEB DESIGN

LouLouLifts

An online personal training fitness program.

VISIT LIVE WEBSITE

At Guidance Digital, we deliver website projects that combine functionality and clean design aesthetics.

Our recent project for LouLou Lifts is a shining example of how thoughtful web design can enhance user engagement while reflecting a local business’s unique personality.

This case study delves into three standout features of the website:

> The use of a clear call-to-action (CTA) accent colour
> The integration of an Instagram feed
> Membership functionality with gated content for paying subscribers

If you’re looking for professional and affordable web design in Bristol, This LouLouLifts case study showcases how we deliver value for businesses with niche audiences and specialised offerings.

DRIVING USER ACTION

1. Clear CTA Accent Colour

The website for LouLouLifts uses a navy blue, purple, and electric blue colour palette, with electric blue employed as the accent colour to highlight CTAs.

Why It Matters:

A carefully chosen accent colour ensures that key actions—such as signing up, contacting the business, or exploring membership options—stand out on the page. By using the electric blue accent colour sparingly, the website guides visitors toward meaningful interactions without overwhelming them.

Implementation Details:

> Electric blue is consistently applied to buttons, links, and hover effects, ensuring these elements catch the user’s eye without detracting from the rest of the design.
> The colour scheme aligns with LouLou Lifts’ active and energetic brand identity.

A WINDOW INTO THE BRAND

2. Integrated Instagram Feed

A social media presence is essential in helping LouLouLifts connect with its audience. To capitalise on this, we integrated a live Instagram feed into the website, allowing visitors to view recent posts without leaving the site.

Why It Matters:

Social media feeds add a dynamic, up-to-date element to a website. By displaying their Instagram content, LouLou Lifts can showcase product highlights, customer stories, and behind-the-scenes moments, building a stronger connection with their audience.

Implementation Details:

> The feed is seamlessly embedded in the homepage, styled to match the site’s overall design.
> It automatically updates with the latest Instagram posts, keeping the website content fresh and engaging.
This integration not only saves visitors the step of searching for the brand on social media but also encourages them to follow LouLou Lifts on Instagram for further engagement.

GATED CONTENT

3. Membership Functionality

A standout feature of the LouLou Lifts website is its gated membership content, which provides exclusive resources for paying subscribers.

Why It Matters:

Membership functionality adds value to the website, creating a dedicated space for LouLou Lifts’ most loyal customers. By offering premium content and generating recurring revenue, the business can build a community of engaged members.

Implementation Details:

> Users can register and log in to access gated areas of the website.
> Members-only content includes downloadable guides, personalised tips, and exclusive offers.
> GoCardless was fully integrated as the payment and subscription system, ensuring a seamless user experience.

This feature positions LouLou Lifts as a thought leader in its industry, offering more than just one-off services or classes.

A Website That Elevates Engagement and Brand Identity

The LouLou Lifts website blends sleek design and practical functionality. Its thoughtful use of colour, dynamic social media integration, and exclusive membership features set it apart from competitors in its niche.

Looking for a Bristol Website Designer?

Our team of professional web designers and marketers help businesses in Bristol and across the wider South West improve their online credibility and visibility.

If your looking for an affordable mobile-friendly website or support in getting your business found online, get in touch with our friendly team today.

WEBSITE PORTFOLIO

Web Design Projects 👀

 Have a look at some of the other website projects we’ve completed for clients in Bristol and across the wider UK. 

Homepage screenshots of tree surgery website

Bristol Tree Services

A tree surgery business based in Bristol.

VIEW PROJECT
Homepage screenshots of plumbing web design

Boilers Bathrooms Wetrooms

A plumbing business based in South Bristol.

VIEW PROJECT