John the Groomer, Online Reviews and the Power of Third-Party Endorsement
‘I’m John and I’m a great dog groomer’ said John.
‘That’s John, he’s a great dog groomer’ said person with the impeccably groomed hound that you’ve never met before.
I think most of us would agree of the two statements, the second is of most value to John and his business.
While this idea of using third-party endorsement to promote a product or service is nothing new, in 2017 it has become one of the most important marketing tools available to the small business owner.
Third-party endorsement can come in a number of forms, but for most of us weighing up a purchasing decision it appears as an online review.
From Yelp to Yell, Google to Facebook, Bark to Trustpilot, if you want to know what other people think about a product, service or business you’ll find it online.
While you don’t need to try and gather positive feedback across every third-party review site out there, having a good selection of largely positive reviews where your potential customers happen to be is a good idea.
Layering a smooth smattering of largely positive online reviews over the professional online presence that you’ve created for your business is, in our experience, a delicious marketing combination.
This is one of the ways we help business owners in our hometown of Bristol and throughout the United Kingdom. Rather than just providing our clients with a cheap, mobile-friendly website we see that as just the start.
Our marketing tutorials then help those individuals we work with get a better understanding of what they need to do to get the right marketing activities working for their business.
If you’re looking to speak with an affordable web design team who know a thing or two about marketing and getting different tools, tactics and processes working together get in touch.
You can speak with a member of the Guidance Digital team by contacting us on 01179 667 300.