Finding the middle ground

I’m doing it, I’m starting my own business and I’m going to be the best butcher/baker/candlestick maker the world has ever seen.

Competitors will fall by the wayside as I dominate the local market, then the national market and then the world!

Whoa there buddy…

Ambition is great, but don’t forget that running a business is a lot harder than starting a business.

Okay, so the top butcher/baker/candlestick maker is earning loads of money, but what about those butchers/bakers/candlestick makers slightly lower down the food chain?

How are the middle earners in the industry your looking to get into doing?

Do you think you can make and sustain the level of income you need as one of these business owners?

Do some due diligence, if the middle earners seem to be doing alright, establish yourself here to begin with. Use it as a stepping stone to go after the industry top dog when your more established.

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