Google Business Profile

What is a Google Business Profile?

A Google Business Profile, formerly known as Google My Business, is a free tool for managing your online presence on Google Search and Maps. It allows you to display essential information such as your opening hours, location, contact details, and photos, providing potential customers with a comprehensive view of your operations.

Additionally, it facilitates customer engagement through reviews and messaging, acting as a digital storefront for your business. By verifying and optimising your profile, you enhance your visibility in local searches, making it easier for customers in your area to find and connect with your business.

What are the benefits of having a Google Business Profile?

Having a Google Business Profile offers numerous advantages for small businesses. It boosts your visibility in local search results, increasing the likelihood of attracting nearby customers. A well-maintained profile enhances your credibility, as potential clients can read reviews and view photos, helping them make informed decisions.

Moreover, it provides valuable insights into customer behaviour, such as how they found your business and what actions they took, allowing you to tailor your marketing strategies effectively. Engaging with customers through your profile by responding to reviews and updating information fosters trust and encourages repeat business.

What are the benefits of having a Google Business Profile?

At Guidance Digital, our Bristol web designers understand the vital role a well-optimised Google Business Profile plays in your online success and are here to help you improve your visibility in local search. Here’s how we do it.

Initial Setup

We’ll help you create your Google Business Profile by advising you on the information you should include and the business categories in which you should be listed.

Regular Updates

Most people stop at the initial setup when it comes to their Google My Business profile. This is where we start getting the edge on your competitors. We’ll add regular updates to your profile, showing projects you’ve completed and work you’ve done for other clients and answering frequently asked questions.

Review Management

Proximity to the search is an important ranking factor when Google decides whether or not to display your Business Profile once a potential customer searches for your business category – think ‘Tree surgeon in Bristol’ or ‘Bristol air conditioning’.

Beyond proximity to the search, reviews are also a critical ranking factor, and that makes sense, right? If you have lots of good reviews from happy customers, then your legitimate business delivers a good service. So, in Google’s eyes, it makes sense to show companies with lots of good reviews to potential customers looking for that type of business. Our Bristol team will work with you to understand the optimal time to ask for a review for your business and help draft responses when customers leave reviews.

Custom Marketing Plans

We use an SEO tracking tool to understand where you rank for different keywords related to your business across the city where you operate. It is essential to note this isn’t where your ranking is in the traditional search results but where your ranking is on the map across different parts of your city.

Tracking your rankings is critical for correlating our work to improve your local visibility on maps with the results we’re seeing in the real world.