Finding the middle ground

Finding the middle ground   I’m doing it, I’m starting my own business and I’m going to be the best butcher/baker/candlestick maker the world has ever seen. Competitors will fall by the wayside as I dominate the local market, then the national market and then the...

John the Dog Groomer

John the Groomer, Online Reviews and the Power of Third-Party Endorsement   ‘I’m John and I’m a great dog groomer’ said John.  ‘That’s John, he’s a great dog groomer’ said person with the impeccably groomed hound that you’ve never met before. I think most of us...