WEB DESIGN

Bristol Tree Services

A website project for a tree surgery business based in Bristol.

VISIT LIVE WEBSITE

At Guidance Digital, we specialise in creating professional, affordable, and functional websites that accurately reflect our client’s business online.

Our long-time partnership with Bristol Tree Services shows how a professional website and a considered SEO strategy can improve a company’s online credibility and visibility.

This project focuses on three standout elements:

> A vivid green colour palette
> Dedicated pages for each tree surgery service
> Prominently displayed accreditation logos

If you’re searching for a Bristol web design agency to collaborate with and work with to grow online, our talented website designers and marketers are here to help.

This case study showcases our ability to create an impactful online presence for a Bristol business.

A SYMBOL OF SUSTAINABILITY

1. Vivid Green Color Palette

We created a colour palette that reflects the company’s core values: environmental responsibility and care for nature.

Why It Matters:

Colours play a significant role in communicating a business’s brand. Using vibrant green as the primary colour, we conveyed the business’s commitment to sustainability and the environment.

This green also matched the colour of Bristol Tree Services Land Rover Defender 130 trucks, so new clients would see a consistent brand online and in person. Accents of earthy browns and whites added balance, creating a clean and professional appearance.

Implementation Details:

The green colour is prominently featured in buttons, banners, and section dividers, ensuring consistency throughout the site. The palette is paired with high-quality images of lush trees being scaled by highly skilled, chainsaw-wielding arborists, reinforcing the brand’s connection to nature.

This thoughtful use of colour enhances the website’s visual appeal and makes it memorable to visitors seeking eco-friendly services.

DETAILED KNOWLEDGE

2. Dedicated Pages for Each Tree Surgery Service

Bristol Tree Services offers various tree surgery services, from crown reduction to stump grinding and hedge trimming. We created individual pages for each service to ensure potential customers could find what they need.

Why It Matters:

Dedicated service pages improve both user experience and SEO. They allow visitors to access detailed information about a specific service quickly. At the same time, targeted keywords help the website rank higher on search engines for terms like “tree stump removal in Bristol.”

Implementation Details:

Each page features:

> A straightforward service description in plain language.
> Professional images showcasing the service in action.
> Call-to-action (CTA) buttons, such as “Request a Quote” or “Contact Us.”

The result is a user-friendly navigation structure that guides visitors from interest to inquiry with minimal friction.

BUILDING TRUST AT FIRST GLANCE

3. Accreditation Logos

Trust is critical in industries where safety and expertise are paramount. To establish credibility, we prominently displayed logos for the company’s accreditations and memberships, such as NPTC, CHAS, and ARB. Becoming an ARB Approved Contractor in particular, is a real feather in the cap of any tree surgery business.

Why It Matters:

These logos are visual proof of the company’s qualifications, instantly reassuring potential clients of their professionalism and adherence to industry standards.

Implementation Details:

The logos were placed on the homepage, footer, and service pages. They were designed to blend seamlessly with the overall layout while standing out enough to capture attention. This feature enhances trust and demonstrates the company’s commitment to excellence in tree care.

A Website Rooted in Results

The Bristol Tree Services website combines a visually appealing design with user-friendly features to deliver an exceptional browsing experience. Its vivid colour palette, straightforward navigation, and trust-building elements ensure that visitors leave with a strong impression of the brand.

The website ranks well for a variety of tree surgery-related keywords. It has become a powerful tool for attracting and converting leads, helping the company grow its client base across Bristol.

If you’d like to speak with our team about web design in Bristol, please get in touch today.

WEBSITE PORTFOLIO

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