WEB DESIGN

Boilers Bathrooms Wetrooms

A website project for a South Bristol plumbing firm.

VISIT LIVE WEBSITE

At Guidance Digital, we strive to deliver websites that combine functionality, aesthetic appeal, and user-centric features to meet our clients’ unique needs.

Our collaboration with South Bristol-based plumbing and heating company Boilers Bathrooms Wetrooms showcases how thoughtful design elements can enhance a local business’s online presence, establish trust, and drive conversions.

In this case study, we’ll explore three key features that made this project a success:

> The integration of floating social icons
> The strategic use of five-star reviews throughout the site
> The incorporation of high-quality photos of completed projects

 ENHANCING ENGAGEMENT AND REACH

1. Floating Social Icons

Floating social media icons were a key design feature for this project, creating a seamless bridge between the website and the client’s social platforms. These icons are consistently visible across all pages, ensuring users can easily connect with the company on Instagram and Facebook.

Why It Matters:

This functionality increases the client’s reach by encouraging users to explore their social media channels, where they regularly share updates, behind-the-scenes content, and more project photos. It also gives visitors real-time insights into the company’s activity, further building trust and engagement.

Implementation Details:

We used the My Sticky Elements plugin to create icons that stood out against the site’s minimalist aesthetic. They remain unobtrusive but accessible, allowing visitors to follow or interact without disrupting their browsing experience. This feature boosts the company’s online visibility and keeps it connected to its audience beyond the website.

 BUILDING TRUST AND CREDIBILITY

2. Five-Star Reviews

Customer trust is critical for a company specializing in boiler installations, general plumbing work, and bathroom renovations. To address this, we prominently featured five-star reviews across the site. These testimonials were carefully placed on critical pages, such as the homepage, service descriptions, and contact page, to reassure visitors of the company’s reliability and expertise.

Why It Matters:

Incorporating customer feedback is one of the most effective ways to build credibility. Potential clients often rely on reviews to make informed decisions, and showcasing positive experiences provides the social proof they need to trust the business.

Implementation Details:

Individual reviews were formatted as standalone design elements, seamlessly integrated with the layout. We included details such as customer names or locations to make the reviews feel authentic and relatable. This strategic use of testimonials helped position Boilers Bathrooms Wetrooms as a trusted and highly recommended service provider in the Bristol area.

 SHOWCASING EXPERTISE

3. Photos of Completed Projects

A picture is worth a thousand words; nowhere is this more accurate than with home interiors. We created a dedicated portfolio section for this website featuring high-quality photos of completed projects.

These images included stunning bathroom renovations, bespoke wetrooms, and expertly installed boilers, giving potential customers a clear idea of the client’s capabilities.

Why It Matters:

Visual content is a powerful tool for converting visitors into customers. By showcasing real-world examples of their work, the company demonstrates its professionalism, attention to detail, and ability to deliver exceptional results.

Implementation Details:

Each image was carefully selected and optimized for web use to ensure fast loading times without sacrificing quality. Captions were added to provide context and highlight specific features of the projects, such as custom designs or innovative installations.

This feature enhances the site’s visual appeal and serves as a persuasive tool, allowing visitors to imagine the possibilities for their own homes.

A User-Friendly Website Designed for Results

The Boilers Bathrooms Wetrooms website combines sleek design with practical features to deliver a seamless user experience. Each element—from the floating social icons to the customer reviews and project photos—was strategically designed to engage visitors, build trust, and drive inquiries.

Why Choose Guidance Digital for Your Web Design Needs?

At Guidance Digital, we understand local businesses’ unique challenges in standing out online. We focus on creating professional websites that accurately reflect your company online while driving measurable results. We offer affordable web design, local SEO, marketing support, and more.

For more information about our services, contact us today and discover how we can transform your online presence.

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